Hershey’s Canada Celebrates ‘Transgender’ Activist for International Women’s Day

Posted by Jeff Johnston | Mar 7, 2023 | Culture

Hershey's Canada launched a campaign to celebrate International Women's Day with a "Her for She" advertisement featuring four young women – and Fae Johnstone, a man who claims to be a woman and is a "2SLGBTQIA+ Advocate."

Social media erupted with criticism, as Fox News pointed out:

Social media users slammed candy company Hershey's after it debuted a pro-transgender ad for its chocolate bars in honor of International Women's Day.

Disturbed Twitter users hammered the new ad for presenting a transgender woman as Hershey's representation of the pro-female celebration.

And remember, a "transgender woman" is not a woman at all, but a man. Hershey's Canada is celebrating women by celebrating a man.

The ads featured "Her for She" wrapped candy bars:

Hershey's Canada says, "See the Women Changing How We See the Future," and lists Johnstone's qualifications for being chosen along with the four young women:

A member of YWCA Canada's Board of Directors, Fae is a leading voice in the conversation around Canada's 2SLGBTQIA+ issues, advocating for transgender rights and banning conversion practices. In 2019, she received the LGBT Youth Line's Trans Activism award.

Dedicated to making the 2SLGBTQIA+ community seen and heard, she leads Wisdom2Action Consulting Ltd., a social enterprise and consulting firm offering ways for nonprofits and organizations to build more inclusive, just, healthy, and safe communities.

The YMCA Canada explains the lengthy acronym this way:

2SLGBTQIA+ stands for Two-Spirit, Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual, and additional sexual orientations and gender identities.

"Conversion practices" means helping those with sexual identity confusion to embrace their bodily reality as a man or a woman, rather than using damaging medical interventions – drugs, hormones and surgery – in an attempt to make them appear like the opposite sex.

The Hershey's Canada "Her for She" ads alienated plenty of customers on social media, with some calling for a boycott. Women are growing weary of being displaced and erased by men who claim to be female.

Here are some of the (clean) comments from the company's Instagram account:

But the company doubled down, posting this statement on Instagram:

Yes, Hershey's is celebrating women by proudly defining away what a woman is.

The Daily Wire's co-CEO Jeremy Boreing, in a mocking response to the woke chocolate bars, created his own line of candy bars – with clear distinctions between the candy bar labeled "He/Him" and the one labeled "She/Her."

The Wire said Jeremy's Chocolate has "sold 300,000 non-woke candy bars less than two days after it was launched."

Related articles and resources:

Focus on the Family: Transgender Resources

Helping Children with Gender Identity Confusion

The Journey Back to My True Identity (Part 1 and Part 2)

Skittles Goes Gray for Gay Pride

When Transgender Issues Enter Your World

Woke Candy: M&M's Characters to Become More ‘Inclusive’

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